Skip to main content

Who We Are


CEO, Growth Strategist
Matthew Ives
Matthew works with organizations to find strong Product-Market Fit and then build a Revenue Flywheel to drive compounding growth. He is the key manager of daily operations and oversees all aspects of Development and Marketing.

Marketing Team Manager
Willow Becker
Willow’s diverse career has spanned almost 15 years as a print and broadcast journalist, copywriter, graphic designer, advertising coordinator, and marketing manager. Her background in management, video editing, and social media campaign design make her a powerful marketing strategist.

Development Team Manager
LeAnn Reyes
LeAnn has over a decade of experience as a project manager within the Technology, SaaS, Media, Health Care, and Communications industries. She specializes in web development, CRMs, marketing automation software, inbound marketing, and business analysis.

Director of Special Projects
Samantha Schuh

Samantha’s 10 years of experience with elite customer service, project management, and unique systems has made her vital to the Preferati team. She is passionate about implementing the best technologies, platforms and processes to provide one-on-one hands-on support for her clients.

What We Do

Web Development

We create custom programs for a variety of systems both online and off. Our programmers are creative, flexible, and responsive to your needs, and can easily integrate your development solution into whatever system you already work with. We are fluent in Drupal, HTML, CSS, Java.

See All Our Services
Brand New Face
Dec 01, 2016
Brand New Face
The Honeybadgers brand gets an update as we become Preferati.
Client's Reach 10,000 Quality Visits
Jan 15, 2015
Client's Reach 10,000 Quality Visits
The total quality visits generated this year from our online marketing process reaches a staggering 10,000 - resulting in an estimated $560,000 in increased profits for our clients.
Honeybadgers Go Global
Apr 10, 2013
Honeybadgers Go Global
In response to the growing need for multi-faceted marketers and developers, the business expands to include professionals from India and South America.
First $1M in Sales
Jan 15, 2013
First $1M in Sales
After just a year and a half in business, Honeybadgers passes the $1 million mark in sales.
Honeybadgers Opens for Business
Aug 01, 2012
Honeybadgers Opens for Business
Founders Matt and Taylor Ives develop a scientific approach to marketing and web development, and decide to take it to the streets.


Preferati Leads has been great to work with. Our business is technical and specialized and they dedicated the manpower to learn our product set and really understand how we sell. Over the past 90 days I've noted a doubling in our volume of leads from Paid Search with no increase in budget. Their team integrated our campaigns with our CRM application so that we get the most out of every lead and marketing dollar.

As an added bonus, they've also been able to consult on email marketing and our CRM configuration. They are truly an extension of our marketing department.

Brian Kovach
Brian Kovach

Primecoat Coating Systems


Preferati Leads has quadrupled my lead volume without increasing cost and I was really impressed with their innovative, custom landing pages. I was also impressed when they wrote custom code to push the new leads directly into my completely custom CRM (not a small feat!) for no additional charge.

Liz Lashbrook
Liz Lashbrook

Executive Director
Sports Management Worldwide


I approached Preferati Leads with a time crunch and they rose to the challenge. They got us from nothing to live in 20 cities in 8 days. That includes strategy, call tracking, keyword campaigns and custom landing pages. All the work was top notch and the campaigns were profitable out of the gate.

Justin Cofield

General Manager


What We Believe

People Matter Most

At Preferati, we believe that great businesses start with great people. The collaborative atmosphere of our company allows new ideas to grow freely and input to be welcomed by both staff and clients.

The Time is Now

Responsive, dynamic, accelerated: These words drive our decisions and form the groundwork of our process. We believe that digital development and marketing should be as liquid as the speed of technology - and we are always on the cutting edge of the research and practices to keep our clients at the top.

Success is a Science

Effective digital marketing and development is more than just guesswork. We know that carefully designed products and meticulous data-gathering can show the weaknesses and strengths of your website or marketing. What sets us apart is our constant cycle of testing and honing to increase your return on investment month after month, year after year.

Every Detail Counts

From the colors of your logo to the individual lines of code that make up your app, we meticulously verify every element of your marketing and development projects. Small things make a big difference, and we're dedicated to perfecting your online presence on a microscopic level.

What Can We Do For You? Find Out Now.