Matthew works with organizations to find strong Product-Market Fit and then build a Revenue Flywheel to drive compounding growth. He is the key manager of daily operations and oversees all aspects of Development and Marketing.
Marketing Team Manager
Willow’s diverse career has spanned almost 15 years as a print and broadcast journalist, copywriter, graphic designer, advertising coordinator, and marketing manager. Her background in management, video editing, and social media campaign design make her a powerful marketing strategist.
Development Team Manager
LeAnn has over a decade of experience as a project manager within the Technology, SaaS, Media, Health Care, and Communications industries. She specializes in web development, CRMs, marketing automation software, inbound marketing, and business analysis.
Director of Special Projects
Samantha’s 10 years of experience with elite customer service, project management, and unique systems has made her vital to the Preferati team. She is passionate about implementing the best technologies, platforms and processes to provide one-on-one hands-on support for her clients.
What We Do
We create custom programs for a variety of systems both online and off. Our programmers are creative, flexible, and responsive to your needs, and can easily integrate your development solution into whatever system you already work with. We are fluent in Drupal, HTML, CSS, Java.
We design a marketing strategy that focuses on inspiring your target customer to engage with your products and complete the sales process. Versatile in a number of systems, we incorporate social media, email campaigns, content marketing, and even traditional print and broadcast elements to give you cohesive branding throughout your marketing channels.
Optimization and Reporting
Even if you don't have any needs but to improve your current web site or marketing campaigns, we provide optimization and reporting services to give you a clear view of how your online products and presence is performing. We develop detailed reports to give you hard data on cost per lead, number of leads, and visitors or clicks, and consult with you to improve your rankings.
The Honeybadgers brand gets an update as we become Preferati.
Jan 15, 2015
Client's Reach 10,000 Quality Visits
The total quality visits generated this year from our online marketing process reaches a staggering 10,000 - resulting in an estimated $560,000 in increased profits for our clients.
Apr 10, 2013
Honeybadgers Go Global
In response to the growing need for multi-faceted marketers and developers, the business expands to include professionals from India and South America.
Jan 15, 2013
First $1M in Sales
After just a year and a half in business, Honeybadgers passes the $1 million mark in sales.
Aug 01, 2012
Honeybadgers Opens for Business
Founders Matt and Taylor Ives develop a scientific approach to marketing and web development, and decide to take it to the streets.
Preferati Leads has been great to work with. Our business is technical and specialized and they dedicated the manpower to learn our product set and really understand how we sell. Over the past 90 days I've noted a doubling in our volume of leads from Paid Search with no increase in budget. Their team integrated our campaigns with our CRM application so that we get the most out of every lead and marketing dollar.
As an added bonus, they've also been able to consult on email marketing and our CRM configuration. They are truly an extension of our marketing department.
President Primecoat Coating Systems
Preferati Leads has quadrupled my lead volume without increasing cost and I was really impressed with their innovative, custom landing pages. I was also impressed when they wrote custom code to push the new leads directly into my completely custom CRM (not a small feat!) for no additional charge.
Executive Director Sports Management Worldwide
I approached Preferati Leads with a time crunch and they rose to the challenge. They got us from nothing to live in 20 cities in 8 days. That includes strategy, call tracking, keyword campaigns and custom landing pages. All the work was top notch and the campaigns were profitable out of the gate.
General Manager vivint.365
What We Believe
People Matter Most
At Preferati, we believe that great businesses start with great people. The collaborative atmosphere of our company allows new ideas to grow freely and input to be welcomed by both staff and clients.
The Time is Now
Responsive, dynamic, accelerated: These words drive our decisions and form the groundwork of our process. We believe that digital development and marketing should be as liquid as the speed of technology - and we are always on the cutting edge of the research and practices to keep our clients at the top.
Success is a Science
Effective digital marketing and development is more than just guesswork. We know that carefully designed products and meticulous data-gathering can show the weaknesses and strengths of your website or marketing. What sets us apart is our constant cycle of testing and honing to increase your return on investment month after month, year after year.
Every Detail Counts
From the colors of your logo to the individual lines of code that make up your app, we meticulously verify every element of your marketing and development projects. Small things make a big difference, and we're dedicated to perfecting your online presence on a microscopic level.